An analysis of consumers decision making process

A successful program, a profitable product promotion, or any other decision that turns out well, may provide avenues for such learning. Unsourced material may be challenged and removed.

It had reached a peak and had begun a decline as the "fashion. Internal search is not required in my situation, because I do not have any past experiences or feelings with wedding gown to recall to, as it is going to be my first time buying it.

Problem recognition results when a consumer recognizes a difference of sufficient magnitude between what is perceived as the desired state of affairs and what is perceived as the actual state of affairs.

Managers need to make sure they are helping to encourage realistic expectations on the part of the bride, in order to keep the level of satisfaction with their store high.

Following are the features of consumer learning Consumer learning is a process. For instance, a firm may test a new product in a certain market before launching it nationwide.

A few women preferred white panties. In comparison my second respondent appeared satisfied at the various stages and with the final purchase decision — a good example of tension reduction post-purchase as shown in the Model of the Motivation Process.

He may also represent the variables in a problem situation through mathematical terms and relationships. Dual process theory The psychologist Daniel Kahnemanadopting terms originally proposed by the psychologists Keith Stanovich and Richard West, has theorized that a person's decision-making is the result of an interplay between two kinds of cognitive processes: The results of this study show that bridal store managers need to be concerned with how their customers perceive their store, as store satisfaction is a significant predictor of purchase intention.

It is such a kind of a behavioral theory which says, when a stimulus is connected to or paired with another stimulus, it serves to produce the same response even when used alone. It is very common for consumers to experience concerns fter making a product purchase.

Marketers need to act in a consumer centric manner where they need to understand what a consumer exactly needs. Our attitude, perception and values are inculcated through our family.

Is this belief in what a beautiful person may be, reflected in the clothes chosen by an individual?

Consumer Marketing for the 5 Step Model – Marketo

The potential of different decision maker are different in different situations. Exposure is not enough to significantly impact the individual. Stage Two Stage two is where we begin to search for information about the product or service.

Government Printing Office, However, it is based on an approach designed to discover major variables important in clothing decisions which may later be subjected to more quantitative approaches. These constraints could be internal for instance, management style, organizational structure, current policy, employee behavior, etc.

The impact of the slowdown is more definite in larger cities, though the smaller towns and villages are also affected if they rely on export-based industries.

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Companies need to understand these factors and develop strategies and market themselves accordingly to meet the needs of the consumers and increase sales. Remember that organisations and businesses also go through this process and that teams of individuals contribute to the decision-making process.

A consumer gets influenced by his family members as well as friends. Marketers should recognize the extent to which a reference group influences the consumer and he should also understand out of all the groups which group influences him the most.

Analysis of Consumer Decision Making Process

In the past, researchers have thought that adolescent behavior was simply due to incompetency regarding decision-making. The respondents reported that they always tried on pants to check the fit. Career women reported that they often do their shopping during lunch hour and choose a store convenient to work.

The somatic marker hypothesis is a neurobiological theory of how decisions are made in the face of uncertain outcome. Instrumental theory suggests that human beings learn by trial and error method and then find out a particular stimulus that can yield best results.

Decision-making process

The qualitative approach of focused group interviews does not supplant statistical description but rather provides an important prior step by discovering variables that are important and generating hypotheses for investigation in quantitative studies Cox, Higginbotham, Burton, A decision process approach was used to analyze ten focused group interviews conducted in varied geographic and demographic populations.

Examples of their undeveloped capacities which influence decision-making would be impulse control, emotion regulation, delayed gratification and resistance to peer pressure.

We can have a better understanding of what will be satisfactory to the consumer if we know:these models, we will apply the Consumer Decision-Making Process and explain the steps in detail, followed by highlighting certain internal and external factors affecting the consumer decision-making process.

Analysis of Consumer Decision Making Process Words | 7 Pages. Introduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. Consumer decision making is often complicated and may involve a number of constructs.


Several perspectives on consumer decision making have been considered in the literature. Some researchers have suggested that consumers are ‘value-driven’ (e.g., Zeithaml. If you’re interested in learning more about the consumer decision making process, here’s a more in-depth analysis.

How social media impacts consumer decision making Just a few years ago, advertising had a significant impact on the consumer decision making process.

Consumer Decision Making Process

Stages in Consumer Decision Making Process An individual who purchases products and services from the market for his/her own personal consumption is called as consumer. To understand the complete process of consumer decision making, let us first go through the following example.

Open Document. Below is a free excerpt of "Analysis of Saint Petersburg Tour Company «Alma Tour» in Terms of the Consumer Decision Making Process and the Factors That Influence This Process.".

An analysis of consumers decision making process
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